Aquisitions Lead
Role Overview
We’re excited to introduce this brand-new role as part of the continued growth of our fast-paced marketing team. This is a fantastic opportunity to join the business at an exciting time and play a key role in shaping and supporting future marketing activity. The Acquisition Lead is responsible for driving new customer growth across all paid channels for Warrior. This is a performance-first role that sits at the intersection of strategy and execution — managing a mix of in-house campaign activity and external agency/freelancer relationships to deliver efficient, scalable customer acquisition. With DTC as the primary focus (approximately 70%) and Amazon accounting for the remaining 30%, this person will be deeply commercial, data-driven, and motivated by hitting and exceeding performance targets.
Key Responsibilities
Paid Channel Ownership
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Own the paid acquisition strategy across all channels: Meta (Facebook & Instagram), TikTok Ads, Google (Search, Shopping & Display), Amazon Advertising (Sponsored Products, Sponsored Brands, DSP), and Affiliate marketing.
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Manage day-to-day campaign performance across DTC (primary focus, ~70%) and Amazon (~30%), ensuring spend is allocated effectively against acquisition targets.
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Brief, manage, and hold accountable any agencies or freelancers running channels on Warrior's behalf — acting as the internal performance authority and decision-maker.
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Build, test, and optimise campaigns hands-on where required, particularly for emerging channels or when agency performance needs to be challenged.
Performance & Budget Management
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Manage individual channel budgets within the overall paid media pot agreed with the Head of Marketing, making data-led decisions on where to shift spend.
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Own key acquisition KPIs including CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), CPA, CTR, and new customer volume — tracking performance weekly and reporting to the Head of Marketing.
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Identify inefficiencies in spend and proactively recommend reallocation to maximise return.
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Produce regular performance reports that clearly communicate what is working, what isn't, and what the next action is.
Creative & Messaging
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Work closely with the Creative Strategist and content team to brief performance creative — ensuring ad formats, hooks, and messaging are optimised for each platform and audience.
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Run structured A/B tests on creative, copy, audiences, and landing pages, feeding learnings back into the wider marketing team.
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Understand the TikTok flywheel and how organic content feeds paid performance — working with the team to leverage trending content in paid campaigns.
Amazon
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Manage Warrior's Amazon advertising strategy, including Sponsored Products, Sponsored Brands, and any DSP activity, ensuring listings are optimised for both visibility and conversion.
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Use Amazon data (search term reports, ACOS, share of voice) to inform broader acquisition and keyword strategy.
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Work with the wider team to ensure product listings, imagery, and A+ content are aligned with paid activity.
Affiliate Marketing
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Manage and grow Warrior's affiliate programme — recruiting new partners, managing relationships, setting commission structures, and tracking performance.
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Identify high-value affiliate and partnership opportunities that align with the Warrior brand and creatine category positioning.
Insight & Reporting
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Stay ahead of platform updates, algorithm changes, and emerging paid channels — bringing relevant recommendations to the team.
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Use analytics tools (Tripple Whale, platform dashboards, attribution tools) to build a clear picture of the full acquisition funnel and identify opportunities to improve conversion.
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Feed acquisition data and audience insights into the wider marketing team to inform content strategy, product launches, and campaign planning.
Desirable Skills & Knowledge
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2–4 years of hands-on paid media experience, ideally in a DTC or e-commerce environment.
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Proven track record of managing performance campaigns across Meta and Google, with demonstrable ROAS or CAC improvements.
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Experience with TikTok Ads Manager is a strong advantage — understanding of the platform's unique creative requirements and auction dynamics.
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Working knowledge of Amazon Advertising (Seller Central / Vendor Central) and how it fits within a broader acquisition mix.
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Experience managing affiliate programmes or working with affiliate networks.
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Comfortable working with agencies and freelancers — able to set clear briefs, challenge performance, and hold partners accountable.
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Strong analytical skills — able to turn platform data into clear commercial recommendations without needing hand-holding.
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Familiarity with attribution modelling and the limitations of last-click — with an understanding of how to think about incrementality.
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Experience in FMCG, sports nutrition, health & wellness, or challenger consumer brands is a strong advantage.
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A growth mindset — proactive about testing, learning, and iterating quickly rather than waiting for a perfect plan.
What we offer
- Opportunity to help shape and grow a fast-scaling team
- Direct access to senior leadership, enabling fast decision making and minimal layers of approval
- Competitive base salary with a performance related bonus
- Employee Assistance Program (EAP) providing confidential support for wellbeing, finances and much more
- Employee discount across all Warrior products
- Cycle Scheme
- Employee perks platform with retailer discounts
Apply now by emailing your CV to readytowork@teamwarrior.com
